Brussels, 12/12/2024 – SquareNuts | Certified B Corp™️ Belgian reference player in personalized textiles, specialized in the creation of workwear, promotional textiles and merchandising solutions combining innovation, sustainability and expertise to support brands in their visual communication, announces that it has entered the capital of MLD Product Media (MLD Concept), its counterpart in the Walloon market, bringing enhanced expertise in logistics management and warehousing, to offer optimal and sustainable solutions to their customers.This partnership marks a strategic turning point for both companies, who join forces while preserving their respective identities and values.

A shared vision for ambitious development

Since its foundation, MLD has established itself as a key player in Wallonia, thanks to its focus on quality and service. However, to meet new market demands – notably in terms of sustainability certifications, high-performance ERP and customized sourcing – MLD needed to take a step forward.

“We either had to invest several years in this transformation, or open our thinking to a strategic partnership. SquareNuts quickly emerged as the ideal partner, offering the resources needed to meet these challenges while sharing our human and entrepreneurial values”, explains Fabrice Casul, CEO of MLD, who remains a shareholder and head of his company.

For its part, SquareNuts strengthens its presence in the Walloon market by integrating a player that excels in its field and shares a vision focused on quality and people.​

Complementary assets for a sustainable future​

SquareNuts, headed by Paul Delcour, has built a solid reputation on its textile expertise, its enduring ambition and its efficient, human team. Certified B Corp, the company offers integrated solutions, from design and merchandising to personalization and logistics services.​

“This equity investment is not just an opportunity for SquareNuts, it’s a genuine collaboration where the strengths of each enable us to go further together. MLD brings invaluable regional expertise and in-depth knowledge of its market, while we provide the tools and resources to support its growth”, says Paul Delcour.​

People at the heart of the project​

An essential aspect of this partnership is the importance given to people. Fabrice was keen to guarantee the future of his employees in this new phase of development. This shared commitment was a key element in the discussions.​

“People have always been at the heart of our vision. With SquareNuts, I’m certain that this priority will not only be respected, but reinforced. Together, we’re creating an environment where the talents of our teams can flourish to the full,” adds Fabrice.​

A forward-looking partnership​

Together, SquareNuts and MLD aim to combine their respective strengths to offer ever more innovative and responsible solutions, and thus consolidate their position in Belgium and beyond. This partnership is a strong example of what strategic and human collaboration can achieve in a constantly evolving market.​

Paul Delcour
CEO – SquareNuts​

Fabrice Casul
CEO – MLD Product Media

Baudouin Delcour
Managing Partner – SquareNuts